The Company · The Doctrine
Why The WITFL.
Why Now.
Why It Matters.
Most sports were built to rank the best and move on. The WITFL was built to help every athlete discover how far they can actually go.
No athlete has ever had the tools to reach their full potential. Not because they did not work. Not because they did not care. But because the system was never built to show them how.
Sport measures outcomes. Time. Place. Finish. But it has never given every athlete a better competition model or a clearer path forward.
The World Indoor Track & Field League exists to change that.
Why The WITFL
Every Athlete
Built for every athlete who shows up — not just the one who crosses first. Competition should create value for everyone on the line.
What Changes
A New Standard
Competition can now do more than produce a result. It can reveal where an athlete stands and exactly what comes next for them.
The Full Story
Why This Company Exists
Built Because The Old Model
Left Too Much On The Table.
WITFL is not just another event company. It is a company built around a different idea of what competition should deliver to the athlete, the coach, and the sport.
For too long, sport has rewarded the top few and given everybody else the same answer: a result with no real explanation.
You compete. You get a time. You get a place. You leave.
That is not enough anymore.
The sport is growing. More athletes are training with purpose. More families are investing. More coaches are looking for ways to create better outcomes. The sport weeds people out and calls it competition. WITFL reveals what is actually there.
WITFL exists to meet that moment with a better competition model — one that creates more value for every athlete, strengthens the role of competition in development, and gives TrackFIT a true home inside a league built for this era.
TrackFIT is not the company. TrackFIT is the intelligence layer inside the company. WITFL is the platform, the standard, and the brand that brings it to life through competition.
Why WITFL
Because a finish line tells you where you placed. It has never told you what you are capable of.
Why Now
Because the sport is growing fast and the old competition experience has not kept pace with what athletes and families now expect.
Why It Matters
Because no athlete has ever reached their true potential. The system was never built to help them get there. WITFL is.
Campus Operations
Managed By
The Sports Facilities Companies.
The Sports Facilities Companies.
The Z Athlete Village campus is managed day-to-day by The Sports Facilities Companies, LLC, based in Florida, SFC one of the most experienced sports venue management organizations of over 100 locations around the country.
SFC brings institutional-grade operations, event infrastructure, and facility management expertise to every aspect of the campus — so the WITFL can focus on the competition platform and athlete intelligence that drives the business. This is a proven campus management agreement with an experienced operator that understands how sports facilities generate revenue, serve athletes, and build community at scale.
Agreement Status
Signed
Campus management agreement in place for Z Athlete Village operations.
SFC's Role
Day-to-Day Manager
Facility operations, event infrastructure, staffing, and venue services.
The WITFL's Role
Platform Operator
Competition platform, TrackFIT intelligence, league operations, and athlete programs.
Leadership & Governance
Who Is Running
The Company.
The WITFL is led by builders, operators, and strategic advisors across sports performance, live events, capital markets, and athlete leadership.
Board of Directors
Zig Ziegler is a sports kinesiologist with more than 30 years of experience in biomechanics, human performance, and applied performance technology. He is the inventor of Motion DNA™ Signature Tracking and TrackFIT 3D Intelligence™, systems developed to measure and quantify the underlying factors that produce athletic performance.
Over the course of his career, Mr. Ziegler has analyzed movement across more than 100,000 athletes worldwide, ranging from youth competitors to professional and Olympic-level performers across multiple sports. His work pioneered early applications of artificial intelligence in motion analysis through Motion DNA Corporation, forming the foundation for what is now being deployed at scale through WITFL.
Prior to founding WITFL Holdings, Inc., Mr. Ziegler served as a Six Sigma Certified Champion, consulting with Fortune 500 companies on process optimization and operational efficiency. He has been featured across national media platforms including ESPN Radio, NBC Sports Radio, and CBS Sports Radio, and continues to lead the strategic vision, system design, and national deployment of the WITFL.
Ron Arieli is the Founder and CEO of TEAM Arizona, one of the largest and most established motorcycle rider training and licensing organizations in the United States. Since founding the organization in 1989, Mr. Arieli has built a statewide network of 14 training locations and has trained more than 170,000 riders using a standardized, instructor-certified curriculum.
Under his leadership, TEAM Arizona has implemented a scalable operational model supported by certified coaches, purpose-built facilities, and consistent delivery standards across all locations. The organization serves riders at all levels, from first-time beginners to advanced and specialty training programs.
Mr. Arieli's experience building and scaling a multi-location training platform with standardized curriculum, instructor certification, and operational consistency directly aligns with the WITFL's national expansion strategy and deployment model.
Suzanne Richardson is an executive-level marketing and operations leader with more than 25 years of experience in sports, entertainment, and live event production. She has held senior leadership roles including Vice President of Corporate Entertainment Marketing at MGM Resorts and Marketing Director at Anschutz Entertainment Group (AEG).
Throughout her career, Ms. Richardson has been directly involved in the promotion and execution of major global events including the Super Bowl, Harlem Globetrotters, Olympic programming, TD Garden/Boston Bruins programming, and large-scale touring productions. Her expertise spans brand development, audience acquisition, venue marketing, and integrated event strategy.
Her experience in building and scaling live event platforms, combined with deep industry relationships, supports the WITFL's positioning as a national and global competition platform.
Board of Advisors
The WITFL's advisory board brings world-class athletic achievement, capital markets expertise, and institutional sports experience to the company's growth and governance.
Khadevis "KD" Robinson is an 8x U.S. National Champion in the 800 meters, a two-time Olympian (Athens 2004, London 2012), and a World Record holder as a member of the 4x800m relay team at the 2006 Brussels Diamond League. His personal best of 1:43.68 stands as one of the all-time best marks in U.S. history.
Since returning to TCU as Director of Track & Field and Head Coach in July 2022, Coach Robinson has built one of the most productive programs in the country — earning 14 individual Big 12 conference titles, 28 All-American honors, and a national championship in three seasons. His coaching philosophy centers on individualized athlete development, which is directly aligned with the WITFL's TrackFIT 3D Intelligence model.
Off the track, Robinson co-founded the Youth Track and Running Club, a 501(c)(3) in Santa Monica dedicated to athlete access and development. He serves as a USA Track & Field State Department Sports Envoy Ambassador to Zimbabwe, extending the reach of American athletics and youth engagement internationally.
As Assistant League Commissioner and Chairman of the WITFL Board of Advisors, Robinson brings unmatched credibility, competitive knowledge, and a deep commitment to making competition more meaningful for every athlete.
Jamir Miller is a former NFL linebacker and first-round draft pick of the Arizona Cardinals out of UCLA. He earned All-Pro recognition with both the Cardinals and the Cleveland Browns over a career defined by elite athleticism and competitive intensity at the highest level of professional football.
After his playing career, Miller channeled that same drive into entrepreneurship. He founded Hosanna Foods, which has secured institutional contracts with Sodexo, HMS Host, Costco, YUM! Brands, and the U.S. Department of Defense — building a business with the operational scale and discipline that mirrors his approach to competition.
Miller currently serves as President of the NFLPA Former Players Chapter in Arizona, representing and advocating for athletes in the post-playing phase of their careers. His firsthand understanding of what elite performance demands — and what the system often fails to provide after competition ends — makes him a natural fit for WITFL's mission of expanding what competition delivers to every athlete.
Doug Towler is a Senior Director at George Smith Partners (GSP), one of the nation's leading real estate capital markets advisory firms. GSP arranges more than $10 billion annually in debt, equity, and structured finance transactions, and Mr. Towler has been central to that activity across more than 20 years in finance and development.
His transaction experience spans joint ventures with hedge funds and private equity, land acquisitions, senior debt facilities, and structured capital for major residential and mixed-use projects. Prior to his current role, he co-founded a boutique financial advisory and asset management firm and served as Managing Director at a capital advisory company focused on financing and institutional partnerships.
Mr. Towler's background in complex capital structuring and institutional relationships directly supports WITFL's financing strategy and campus development program, bringing institutional-grade financial experience to the advisory board.
Richard Alter is a veteran investor and capital strategist with more than 35 years of experience leading cross-border transactions and high-value real estate and business developments. He serves as Principal with Asia Capital and previously held the position of Managing Director at Financial Capital Investment Co., where he focused on institutional capital formation and complex deal structuring.
Over his career, Mr. Alter has been involved in significant cross-border transactions requiring sophisticated structuring, international relationships, and long-horizon capital strategy. His work spans multiple asset classes and geographies, with a consistent focus on building durable value through institutional-grade investment frameworks.
His experience in capital strategy and cross-border deal execution complements the WITFL's growth trajectory as the company expands its operating footprint and pursues its planned NYSE direct listing.
Legacy & Proof
The League Is New.
The Technology Behind It Is Not.
The WITFL is the platform. TrackFIT is the intelligence system inside it. The history matters because it shows the platform is built on years of applied work, public validation, and a long-standing effort to connect performance outcomes to what actually produces them.
What Came Before
Years Of Work.
Now the Tecnology behind the league.
Before the WITFL was organized as a company, the underlying work already existed — through motion analysis, athlete diagnostics, performance consulting, and public-facing proof around Motion DNA. The WITFL brings structure, ownership, governance, and a platform around that body of work.
The Research Matters
30 Years Of Data Application.
Not A Theory or a Paper.
The technology behind the WITFL was built through decades of applied research across multiple sports — not in a lab, but in the field with real athletes producing real results.
Public Record · CBS News
Anquan Boldin
Early public proof that the underlying methodology was identifying performance loss and compensation patterns long before TrackFIT existed as a scaled system inside the WITFL.
Motion DNA Legacy
Shaquille O'Neal
A visible reminder that high-level athletes understood and engaged with what Motion DNA revealed years before WITFL was positioned as a company.
Where TrackFIT Fits
TrackFIT is not the company. It is the intelligence engine inside the company. The WITFL is the platform that turns that intelligence into a repeatable competition model, a national event brand, and eventually a larger operating system for the sport.
Z Athlete Factory
Founded by Mr. Ziegler, Z Athlete Factory's early research provides foundational support to all assets inside the broader WITFL ecosystem. It is not the headline. The headline is WITFL and TrackFIT.
Operational Readiness
The Campus Has A Proven Manager Behind It.
Sports Facilities Companies (SFC) — one of the country's most established sports venue management organizations — has been engaged as the day-to-day campus manager of Z Athlete Village. The infrastructure, the staffing model, and the operational playbook are not being built from scratch. They are being brought in by an organization that has done this before, at scale.
Founder
The Founder Behind
The Company.
The WITFL is led by a founder with domain authority in sports kinesiology, biomechanics, athlete diagnostics, and applied performance technology. This section is about leadership and authorship — not victimhood.
Founder Positioning
Sports Kinesiologist.
Inventor. Builder.
Zig Ziegler — the person who saw the gap three decades ago, spent his career proving it was real, and built a company to close it permanently.
Leadership
Built By An Operating Team.
The WITFL is led by a team with experience across performance, live events, athlete development, and business operations. This is not a concept. It is a company being built and run by people who know how to execute.
Structure
One Company. Clear Roles.
The WITFL is the company. TrackFIT is the intelligence system inside it. Z Athlete Factory supports testing and development within the ecosystem. Each piece has a defined role in how the company operates and scales.
Ownership & Forward Path
Ownership
The WITFL is supported by a growing base of 30+ shareholders across sport, business, and investment sectors.
Forward Path
The parent company of the WITFL is pursuing a planned direct listing on the NYSE, contingent upon market conditions and continued execution of its national expansion strategy.
WITFL Holdings, Inc.
The Journey
To True
Potential.
Year-round events powered by TrackFIT 3D Intelligence™. The athletes. The coaches. The journey to their true potential. That's the show.
Most sports coverage starts at the event and dies at the result. We follow everything around it — the prep, the coaching, the breakthroughs, the setbacks, the comeback.
We do not simply cover events. We produce and support events with a purpose: giving athletes meaningful opportunities to improve, be seen, measure progress, and keep moving forward.
These athletes aren't chasing a result. They're chasing their ceiling.
Year-Round
The Journey
TrackFIT TV follows athletes across events, assessments, training, improvement, setbacks, returns, and breakthroughs — not just one day on the calendar.
Annual Destination
TrackFIT Games
The year builds toward the annual TrackFIT Games, where athlete journeys, performance, and the TrackFIT TV community come together.
Get To Know Us
What We Do
Sport Tells You Who Won.
We Tell You What's Possible.
A result is one number on one day. We built events that show an athlete the whole picture — and the path forward.
Most events measure one thing: the outcome. Time, place, score, done.
That number matters. It also misses almost everything.
Our events are built around what happens next.
Athletes get read, coached, and tracked over time. They come back sharper, with a clearer target and proof they're closing the gap.
These athletes aren't chasing a result. They're chasing their ceiling.
One event is never the end. It's a start, a turning point, or the next step toward the annual TrackFIT Games.
We don't just film sports. We build the events and stories that make an athlete's rise something you can watch.
Events With Purpose
Every event gives the athlete more than a finish time.
Stories That Continue
Before, during, after. The setbacks and the breakthroughs are the story.
The TrackFIT Games
The whole year points here. A destination worth chasing.
The Team
The People
Behind It.
Builders and operators from sports performance, live events, media, and capital markets. People who've done it before.
Running The Company
Zig Ziegler built TrackFIT TV to answer a question that followed him for thirty years: how much potential goes unseen because no one ever measured it? As a young athlete, his own injuries were blamed on him instead of understood — and that experience became the reason he spent a career learning to see what the stopwatch never could.
He is the inventor of Motion DNA™ Signature Tracking and TrackFIT 3D Intelligence™, the systems that measure the hidden factors behind every performance. As former Founder and CEO of Z Athlete Factory, he analyzed movement across more than 100,000 athletes — youth to Olympic — and pioneered early AI-driven motion analysis through Motion DNA Corporation, the foundation TrackFIT TV events run on today.
His career spans both sport and enterprise. As a Six Sigma Certified Champion, he consulted with Fortune 500 companies on process optimization and operational efficiency — the same rigor he brings to performance data. He has consulted with professional sports teams and organizations across the MLB, NBA, and NFL, and has been featured across national media including ESPN Radio, NBC Sports Radio, and CBS Sports Radio.
Thirty-plus years in biomechanics and human performance, a proven operator across sport and business — but the through-line is simpler: he is here to make every athlete's true potential visible, and to give them the path to reach it.
Ron Arieli has spent 35 years proving one thing: you can teach skill at scale without losing quality — if the system is built right. That's exactly the problem TrackFIT TV has to solve to bring events to athletes nationwide, and it's why he's on the board.
He founded TEAM Arizona in 1989 and grew it into one of the largest rider-training organizations in the country — 14 locations, 170,000+ riders trained, all on a standardized, instructor-certified curriculum that delivers the same quality whether you're a first-timer or an advanced rider.
That blueprint — certified coaches, purpose-built facilities, consistent standards across every location — is the exact model TrackFIT TV's event network and national rollout are built on. Ron has already done what the company is scaling toward.
Suzanne Richardson knows how to make people show up — and how to turn an event into an experience they remember. TrackFIT TV isn't just measuring athletes; it's building live events and stories audiences want to follow. That's the world she's operated in for 25 years.
She's held senior roles as VP of Corporate Entertainment Marketing at MGM Resorts and Marketing Director at AEG, and has helped promote and execute some of the biggest events on the calendar — the Super Bowl, the Harlem Globetrotters, Olympic programming, TD Garden and Boston Bruins productions, and major touring shows.
Brand development, audience growth, venue marketing, event strategy — the craft of getting people to care and getting them in the door. That's the engine behind TrackFIT TV's rise as a national sports media and event brand, and Suzanne brings it.
In Their Corner
The advisory board brings world-class athletic achievement, capital markets expertise, institutional sports experience, and athlete leadership to the growth and governance of TrackFIT TV and its parent company.
Khadevis Robinson reached the Olympic final twice and now builds champions at TCU — but his coaching philosophy is individual development, one athlete at a time. That's the exact belief TrackFIT TV is built on: every athlete has a ceiling they haven't touched yet, and the job is to reveal it.
The résumé makes the case. 8x U.S. National Champion in the 800m, two-time Olympian (Athens 2004, London 2012), and a World Record holder on the 2006 Brussels 4x800m relay, with a 1:43.68 personal best that still ranks among the best in U.S. history. Since taking over TCU's program in 2022, he's produced 14 Big 12 titles, 28 All-Americans, and a national championship in three seasons.
Off the track, he co-founded a 501(c)(3) youth running club in Santa Monica and serves as a USA Track & Field State Department Sports Envoy to Zimbabwe. As Chair of the Board of Advisors, Khadevis is here because he's spent his whole life proving what's possible when you coach the person, not just the performance.
Jamir Miller knows what elite performance demands — and what the system stops giving an athlete the moment the career ends. That gap is exactly what TrackFIT TV exists to close, and it's why he's on the advisory board.
A first-round pick out of UCLA and an All-Pro linebacker with the Arizona Cardinals and Cleveland Browns, he competed at the highest level football has. Then he channeled that same drive into building Hosanna Foods, landing institutional contracts with Sodexo, HMS Host, Costco, YUM! Brands, and the U.S. Department of Defense.
Today he serves as President of the NFLPA Former Players Chapter in Arizona, advocating for athletes after the lights go down. His firsthand understanding of the athlete's full journey — during and after — makes him a natural fit for a company built to expand what every athlete can get from the game.
Building a national event network and a campus takes capital — structured right, at the right time. Doug Towler is on the advisory board because he's spent 20+ years doing exactly that, at institutional scale.
As a Senior Director at George Smith Partners — one of the nation's leading real estate capital markets firms, arranging $10B+ annually in debt, equity, and structured finance — he's structured joint ventures with hedge funds and private equity, land acquisitions, senior debt facilities, and complex capital for major mixed-use projects. Before GSP, he co-founded a boutique advisory and asset-management firm and served as Managing Director at a capital advisory company.
His command of complex capital structuring and institutional relationships directly powers WITFL Holdings' financing strategy and campus development — turning the vision into something that gets built.
TrackFIT TV is building toward a national footprint and a planned NYSE direct listing — a long-horizon play that needs someone who's navigated complex, high-stakes capital before. Richard Alter has done it for 35 years.
A veteran investor and capital strategist, he serves as Principal with Asia Capital and previously as Managing Director at Financial Capital Investment Co., focused on institutional capital formation and complex deal structuring. His work spans significant cross-border transactions requiring sophisticated structuring, international relationships, and long-horizon strategy across multiple asset classes and geographies.
That command of capital strategy and cross-border execution is exactly what a company expanding its footprint and heading toward the public markets needs — and it's what Richard brings to the board.
The Track Record
Thirty Years In The Making.
Not A Pitch. A Track Record.
TrackFIT 3D Intelligence™ powers every event. It didn't come from a whitepaper — it came from 30 years of reading real athletes, on the record.
Before The Name
The Work Came First.
Motion analysis, athlete diagnostics, pro consulting, real athletes across real sports — long before the brand had a name.
Real Athletes
Thirty Years Applied.
Not A Theory.
Built on decades with real athletes — finding what shapes performance and turning it into direction a coach can actually use.
Public Record · CBS News
Anquan Boldin
Public proof: the method was spotting compensation and performance loss years before the brand existed.
Motion DNA Legacy
Shaquille O'Neal
Elite athletes were paying attention to what Motion DNA revealed long before any of this had a logo.
The Engine
TrackFIT 3D Intelligence™ powers the event. It's the intelligence that separates our events from ordinary coverage — and TrackFIT TV is where you get to watch it work.
The Roots
Founded by Zig Ziegler, Z Athlete Factory is where the early research and athlete work started. The foundation under everything you see now.
Where We Play
Real Venues. Real Stages.
Hosted at established venues nationwide, including partners like The Sports Facilities Companies. Athletes on stages built for the moment.
Where This Is Going
Ownership
WITFL Holdings, Inc. — parent of TrackFIT TV — backed by 1,000+ shareholders across sport, business, media, and investment.
Forward Path
A planned direct listing on the NYSE — as the national rollout builds and market conditions allow.