WITFL Holdings, Inc.
The Journey
To True
Potential.
Year-round events powered by TrackFIT 3D Intelligence™. The athletes. The coaches. The journey to their true potential. That's the show.
Most sports coverage starts at the event and dies at the result. We follow everything around it — the prep, the coaching, the breakthroughs, the setbacks, the comeback.
We do not simply cover events. We produce and support events with a purpose: giving athletes meaningful opportunities to improve, be seen, measure progress, and keep moving forward.
These athletes aren't chasing a result. They're chasing their ceiling.
Year-Round
The Journey
TrackFIT TV follows athletes across events, assessments, training, improvement, setbacks, returns, and breakthroughs — not just one day on the calendar.
Annual Destination
TrackFIT Games
The year builds toward the annual TrackFIT Games, where athlete journeys, performance, and the TrackFIT TV community come together.
Get To Know Us
What We Do
Sport Tells You Who Won.
We Tell You What's Possible.
A result is one number on one day. We built events that show an athlete the whole picture — and the path forward.
Most events measure one thing: the outcome. Time, place, score, done.
That number matters. It also misses almost everything.
Our events are built around what happens next.
Athletes get read, coached, and tracked over time. They come back sharper, with a clearer target and proof they're closing the gap.
These athletes aren't chasing a result. They're chasing their ceiling.
One event is never the end. It's a start, a turning point, or the next step toward the annual TrackFIT Games.
We don't just film sports. We build the events and stories that make an athlete's rise something you can watch.
Events With Purpose
Every event gives the athlete more than a finish time.
Stories That Continue
Before, during, after. The setbacks and the breakthroughs are the story.
The TrackFIT Games
The whole year points here. A destination worth chasing.
The Team
The People
Behind It.
Builders and operators from sports performance, live events, media, and capital markets. People who've done it before.
Running The Company
Zig Ziegler built TrackFIT TV to answer a question that followed him for thirty years: how much potential goes unseen because no one ever measured it? As a young athlete, his own injuries were blamed on him instead of understood — and that experience became the reason he spent a career learning to see what the stopwatch never could.
He is the inventor of Motion DNA™ Signature Tracking and TrackFIT 3D Intelligence™, the systems that measure the hidden factors behind every performance. As former Founder and CEO of Z Athlete Factory, he analyzed movement across more than 100,000 athletes — youth to Olympic — and pioneered early AI-driven motion analysis through Motion DNA Corporation, the foundation TrackFIT TV events run on today.
His career spans both sport and enterprise. As a Six Sigma Certified Champion, he consulted with Fortune 500 companies on process optimization and operational efficiency — the same rigor he brings to performance data. He has consulted with professional sports teams and organizations across the MLB, NBA, and NFL, and has been featured across national media including ESPN Radio, NBC Sports Radio, and CBS Sports Radio.
Thirty-plus years in biomechanics and human performance, a proven operator across sport and business — but the through-line is simpler: he is here to make every athlete's true potential visible, and to give them the path to reach it.
Ron Arieli has spent 35 years proving one thing: you can teach skill at scale without losing quality — if the system is built right. That's exactly the problem TrackFIT TV has to solve to bring events to athletes nationwide, and it's why he's on the board.
He founded TEAM Arizona in 1989 and grew it into one of the largest rider-training organizations in the country — 14 locations, 170,000+ riders trained, all on a standardized, instructor-certified curriculum that delivers the same quality whether you're a first-timer or an advanced rider.
That blueprint — certified coaches, purpose-built facilities, consistent standards across every location — is the exact model TrackFIT TV's event network and national rollout are built on. Ron has already done what the company is scaling toward.
Suzanne Richardson knows how to make people show up — and how to turn an event into an experience they remember. TrackFIT TV isn't just measuring athletes; it's building live events and stories audiences want to follow. That's the world she's operated in for 25 years.
She's held senior roles as VP of Corporate Entertainment Marketing at MGM Resorts and Marketing Director at AEG, and has helped promote and execute some of the biggest events on the calendar — the Super Bowl, the Harlem Globetrotters, Olympic programming, TD Garden and Boston Bruins productions, and major touring shows.
Brand development, audience growth, venue marketing, event strategy — the craft of getting people to care and getting them in the door. That's the engine behind TrackFIT TV's rise as a national sports media and event brand, and Suzanne brings it.
In Their Corner
The advisory board brings world-class athletic achievement, capital markets expertise, institutional sports experience, and athlete leadership to the growth and governance of TrackFIT TV and its parent company.
Khadevis Robinson reached the Olympic final twice and now builds champions at TCU — but his coaching philosophy is individual development, one athlete at a time. That's the exact belief TrackFIT TV is built on: every athlete has a ceiling they haven't touched yet, and the job is to reveal it.
The résumé makes the case. 8x U.S. National Champion in the 800m, two-time Olympian (Athens 2004, London 2012), and a World Record holder on the 2006 Brussels 4x800m relay, with a 1:43.68 personal best that still ranks among the best in U.S. history. Since taking over TCU's program in 2022, he's produced 14 Big 12 titles, 28 All-Americans, and a national championship in three seasons.
Off the track, he co-founded a 501(c)(3) youth running club in Santa Monica and serves as a USA Track & Field State Department Sports Envoy to Zimbabwe. As Chair of the Board of Advisors, Khadevis is here because he's spent his whole life proving what's possible when you coach the person, not just the performance.
Jamir Miller knows what elite performance demands — and what the system stops giving an athlete the moment the career ends. That gap is exactly what TrackFIT TV exists to close, and it's why he's on the advisory board.
A first-round pick out of UCLA and an All-Pro linebacker with the Arizona Cardinals and Cleveland Browns, he competed at the highest level football has. Then he channeled that same drive into building Hosanna Foods, landing institutional contracts with Sodexo, HMS Host, Costco, YUM! Brands, and the U.S. Department of Defense.
Today he serves as President of the NFLPA Former Players Chapter in Arizona, advocating for athletes after the lights go down. His firsthand understanding of the athlete's full journey — during and after — makes him a natural fit for a company built to expand what every athlete can get from the game.
Building a national event network and a campus takes capital — structured right, at the right time. Doug Towler is on the advisory board because he's spent 20+ years doing exactly that, at institutional scale.
As a Senior Director at George Smith Partners — one of the nation's leading real estate capital markets firms, arranging $10B+ annually in debt, equity, and structured finance — he's structured joint ventures with hedge funds and private equity, land acquisitions, senior debt facilities, and complex capital for major mixed-use projects. Before GSP, he co-founded a boutique advisory and asset-management firm and served as Managing Director at a capital advisory company.
His command of complex capital structuring and institutional relationships directly powers WITFL Holdings' financing strategy and campus development — turning the vision into something that gets built.
TrackFIT TV is building toward a national footprint and a planned NYSE direct listing — a long-horizon play that needs someone who's navigated complex, high-stakes capital before. Richard Alter has done it for 35 years.
A veteran investor and capital strategist, he serves as Principal with Asia Capital and previously as Managing Director at Financial Capital Investment Co., focused on institutional capital formation and complex deal structuring. His work spans significant cross-border transactions requiring sophisticated structuring, international relationships, and long-horizon strategy across multiple asset classes and geographies.
That command of capital strategy and cross-border execution is exactly what a company expanding its footprint and heading toward the public markets needs — and it's what Richard brings to the board.
The Track Record
Thirty Years In The Making.
Not A Pitch. A Track Record.
TrackFIT 3D Intelligence™ powers every event. It didn't come from a whitepaper — it came from 30 years of reading real athletes, on the record.
Before The Name
The Work Came First.
Motion analysis, athlete diagnostics, pro consulting, real athletes across real sports — long before the brand had a name.
Real Athletes
Thirty Years Applied.
Not A Theory.
Built on decades with real athletes — finding what shapes performance and turning it into direction a coach can actually use.
Public Record · CBS News
Anquan Boldin
Public proof: the method was spotting compensation and performance loss years before the brand existed.
Motion DNA Legacy
Shaquille O'Neal
Elite athletes were paying attention to what Motion DNA revealed long before any of this had a logo.
The Engine
TrackFIT 3D Intelligence™ powers the event. It's the intelligence that separates our events from ordinary coverage — and TrackFIT TV is where you get to watch it work.
The Roots
Founded by Zig Ziegler, Z Athlete Factory is where the early research and athlete work started. The foundation under everything you see now.
Where We Play
Real Venues. Real Stages.
Hosted at established venues nationwide, including partners like The Sports Facilities Companies. Athletes on stages built for the moment.
Where This Is Going
Ownership
WITFL Holdings, Inc. — parent of TrackFIT TV — backed by 1,000+ shareholders across sport, business, media, and investment.
Forward Path
A planned direct listing on the NYSE — as the national rollout builds and market conditions allow.